Why PR Isn't Just a "Nice to Have" in 2025
Let’s be honest, PR sometimes gets treated like a cherry on top rather than a key ingredient. But in 2025, with trust in brands more important than ever, a solid PR strategy isn't just useful. It’s essential. Whether you're a start-up with big ambitions, a growing business ready to scale, or an established brand looking to stay visible, PR isn’t just about press releases. It’s about credibility, consistency and getting the right people talking about you.
Here are five reasons why every business, including yours, needs a reputable PR partner on board.
1. Your Reputation Matters More Than Ever
In a world where one bad review or misstep can make headlines, managing your reputation is non-negotiable. Good PR helps you shape your story and ensures the narrative around your brand stays positive and consistent. It puts you in control of how you're seen.
2. PR Builds Trust, and Trust Builds Sales
People are far more likely to buy from a brand they’ve seen recommended by someone else. Whether that’s through media coverage, expert comment, or a feature in a top magazine, PR puts your name in places where trust already exists.
3. Visibility in All the Right Places
Posting on social media is great. But it’s only one part of the puzzle. PR gets you into national and local press, industry publications, digital news sites and more. That kind of visibility helps you stand out and brings in leads who already like what they see.
4. It Helps People Find You Online
It’s 2025 and SEO isn’t just about keywords anymore. Search engines and AI tools are now picking up reputable mentions across the web. (Read our blog about it here.) PR helps generate high quality backlinks and features that boost your website traffic and keep you discoverable.
5. It’s Not Just for Crises (Though It Helps There Too)
PR is often associated with damage control, but that’s only part of the picture. A proactive PR strategy means you’re already known and respected before any issues arise. It also helps build resilience and brand equity that lasts.
Want to be seen for all the right reasons?
At Shell + Ink, we help businesses of all sizes get the visibility and credibility they deserve. Whether you’ve got a big launch coming up or simply want more people talking about your brand, let’s have a conversation.
Drop us a line at enquiries@shellandink.com and let’s see what we can build together.