Let’s be honest, PR sometimes gets treated like a cherry on top rather than a key ingredient. But in 2025, with trust in brands more important than ever, a solid PR strategy isn't just useful. It’s essential.

Is Your Website Ready for AI? 🤷🏼‍♀️ You might have an idea that AI is changing the face of SEO or you may have no clue at all, but tools like ChatGPT are now replacing how people search completely.

Let’s be honest – most people love a bit of recognition. Whether it’s a gold star, a glowing review, or a shiny trophy, being celebrated for what you do feels pretty great. But in the world of PR, awards are more than just feel-good moments – they’re trust-building gold dust.

When you hear PR, do you picture a glitzy red carpet event or a crisis management team swooping in to put out a media fire? While both of those fall under the public relations umbrella, the day-to-day reality of PR is far more down-to-earth – and so much more powerful than most people realise.