Let’s be honest – most people love a bit of recognition. Whether it’s a gold star, a glowing review, or a shiny trophy, being celebrated for what you do feels pretty great. But in the world of PR, awards are more than just feel-good moments – they’re trust-building gold dust.

When you hear PR, do you picture a glitzy red carpet event or a crisis management team swooping in to put out a media fire? While both of those fall under the public relations umbrella, the day-to-day reality of PR is far more down-to-earth – and so much more powerful than most people realise.